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Message from Dana Dakin
Hopefully, the topics we've included will stimulate some fresh thoughts on your marketing effort as well as provide a good read. For the first time in the history of our industry, marketing is now playing a decisive role. The firms who are succeeding are those who are moving beyond a selling focus to a new marketing sophistication. At the core of their success is the ability to build a convincing story that reflects who they really are and what they do that can be considered genuinely "sole source." For almost 25 years, we have served as marketing consultants to what are today many of the world's most successful investment entities. In doing so, we have helped them to identify the combination of strengths that make them unique and that provide a true competitive edge in a crowded marketplace. We would welcome the opportunity to discuss how we might do the same for your firm. Dana Dakin |
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